Learn what’s new in SMB IT including preparing your operations for the AI revolution, protect from advanced cyber threats and leveraging automation to stay ahead.

Engage with Kaseya executives, product experts, and channel partners in collaborative conversations about your IT goals, solutions, and opportunities.

Elevate your business in a venue like no other—Johan Cruyff Arena offers a dynamic setting where innovation meets legacy. With panoramic stadium views and a rich history, attendees will collaborate, strategize, and connect in an environment that inspires bold thinking.

Connect with fellow MSPs and Kaseya representatives in a high-energy environment designed for meaningful conversations, strategic partnerships, and real-world collaboration. 

13:30 – 14:00 | Registration & Networking 

14:00 – 14:10 | Welcoming Remarks

Hans ten Hove, AVP, Account Management, Kaseya

14:10 – 14:40 | Keynote: European & Benelux Market update 

Dermot McCann, EVP and GM, EMEA & APAC, Kaseya | Hans ten Hove, AVP, Account Management, Kaseya

Join Kaseya executives for a visionary keynote exploring the future of MSPs, emerging IT trends, and exciting announcements shaping tomorrow’s success. 

14:40 – 15:10 | From Threat to Responsibility: The Evolution of Cybersecurity in the Netherlands

Daniel Palomo van Es, Afdelingshoofd Cybersecurity, NCTV

This session offers an up-to-date look at the cyber-threat landscape and the developments that increasingly and directly affect IT service providers. It explores the impact of the Cyber Resilience Act and the growing importance of supply-chain accountability within the IT sector. Participants will gain clear insight into what these changes mean for their own services and for their customers.

15:10 – 16:05 | Kaseya Innovation Keynote

Edgar Zacharjev, Kevin Sequeira, Adam Salley

Discover Kaseya's latest automations and learn how AI can change your business.

16:05 – 16:45 | Refreshment Break

16:45 – 17:05   | From Duty of Care to Commercial Growth: How NIS2 Accelerates MSP Expansion

Henk Bijsterbosch, Manager Kennispartners, Samen Digitaal Veilig

This session examines the duty of care required from IT service providers and the practical application of the NIS2 Quality Marks. The presentation demonstrates how MSPs can support their customers in strengthening digital resilience while simultaneously meeting increasingly stringent laws and regulations.

17:05 – 17:30 | The Power of Peers: How Collaboration Transforms Businesses

Greg Jones, Jenna Vreugdenhil, Mark van den Heuvel, Thijs Mos, Ewan Reid

Learn what the Trupeer program is and discover how Dutch MSP owners—featured in an interactive panel discussion—have collaborated with high-performing peers and implemented strategic changes to transform their businesses.

17:30 – 17:40 | Sponsor Spotlight: EasyDMARC

Eltjo Hofstee, Global Director of Sales, EasyDMARC

17:40 – 17:45 | Sponsor Spotlight: Inforcer

Matthe Smit, Chief Product Officer, Inforcer

17:45 – 17:50 | Sponsor Spotlight: Dxfferent

Jasper van Horssen, Oprichter, and Max de Kwaasteniet, Commercieel Directeur, Dxfferent

17:50 - 17:55 | Sponsor Spotlight: Kevlarr

Levente Bokor, CEO & Founder, Kevlarr

17:55 - 18:00 | Closing Remarks

Hans ten Hove, AVP, Account Management, Kaseya

18:00 - 20:00 | Networking Reception

Step into innovation at the iconic Johan Cruyff Arena—where world-class football meets cutting-edge technology. This legendary venue in the heart of Amsterdam sets the stage for an unforgettable IT experience, blending high-impact networking with stadium-scale inspiration.

Transportation and Parking Information:

By Public Transport: The venue is directly connected to major train and metro lines. Train & Metro Station Amsterdam Bijlmer ArenA is just a 2-minute walk from the stadium entrance. Frequent trains and metros run from Amsterdam Centraal, Schiphol Airport, and other key hubs. From the station, clear signage leads you straight to the event entrance. 

By Car: Guests arriving by car can make use of the ArenA’s ample parking facilities: P1 Parking (Johan Cruijff ArenA) is located directly underneath the stadium. Guest can use Main Entrance E to enter the event venue within the Johan Cruijff ArenA. Parking is paid on-site. 

Accessibility:  The venue is fully accessible for guests with limited mobility. Elevators and dedicated facilities are available throughout the stadium.

SPONSORS

We’re proud to partner with industry-leading sponsors who empower the MSP community with innovation, expertise, and cutting-edge solutions. Their support makes this event possible and enriches your experience with exclusive insights, demos, and resources.

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