June 22, 2023

Topgolf | Alpharetta, Georgia

HOW EFFECTIVE ARE YOUR SALES AND MARKETING STRATEGIES?

DON’T MISS THIS HALF-DAY EVENT

Kaseya+Datto Connect Local returns to TopGolf Alpharetta for our Sales & Marketing Series on June 22nd. This jam-packed half-day event offers insight into the current sales & marketing landscape from industry leaders, covers the State of the MSP report, how to grow cybersecurity clientele and more. Enjoy lunch, receive actionable takeaways and stick around afterward for a relaxing opportunity to mingle with other MSPs, speakers and sponsors over drinks during our networking reception. Plus, stick around for some free golf play!

Educational Sessions

Stay ahead, every step of the way. Our experts will provide actionable insights and equip you with the necessary tools to scale your business, grow and generate more revenue.

Networking Opportunities

We will provide lunch for all attendees, as well as the opportunity to discuss all things sales & marketing with fellow IT professionals over cocktails at the closing networking reception.

Product Knowledge

Solution specialists are experts in optimizing your stack for max efficiency. Stop by with questions, get answers, and gain insight into additions that will enhance your existing suite of offerings.

Technical Insight

Our CSEs understand the nuts and bolts of every solution in your stack, and will be present on-site to make sure you are getting the most out of your products. Have a question? Just stop by and ask! 

Billing Expertise

Automate and streamline your billing with the help of our K1 platform

AGENDA

Thursday, June 22, 2023

Join us for check in at 12 PM noon local time for a quick registration and lunch, provided for all attendees. After lunch, we'll kick off the day's sessions before rounding the afternoon out with the networking reception at 5:30PM.

The 2023 Sales & Marketing Landscape

Corey O'Donnell

VP Platform Marketing, Kaseya

What is the most lucrative marketing approach? How do successful MSPs communicate their value effectively? Are you addressing the right audience? This insightful session covers the foremost concern for any business: sales strategies that WORK. Join us to hear the good, the bad, and the ugly from leaders’ past experiences, and how they came out on top.​ Corey O’Donnell is Kaseya’s Vice President of Platform Marketing, responsible for communicating and evangelizing Kaseya’s IT Complete platform to the world. A self-proclaimed “geek who can speak”, Corey has dedicated his entire career to fusing form, function, and messaging into compelling technology solutions. Whether as the full-time creator of CenterMark, a digital marketing platform, or as a consultant developing strategy and messaging for a variety of technology companies, Corey has a history of crafting solutions from concept to market success.

Simplifying Your Sales Presentations to Grow MRR

Brett Jaffe

VP Revenue, audIT

Everyone wants the best product or service. But the truth is they don’t always buy the best. They buy what they ‘think’ is the best. And almost always, that is from whoever was able to communicate the value the clearest.​

Any MSP who confuses their prospect, even a little bit, will lose the sale or upgrade, even if their product is vastly superior to the others. And in an industry as technical as IT, it’s incredibly easy to confuse the prospect and clients. Especially when everything out there available for you to use in your presentations, leads with the technical.​

If your competitor is inferior in every way but can communicate better than you can, they’ll beat you every time, even if they’re charging more. Whether you’re just getting started or a very mature MSP who has your sales and business review process dialed in, we all want to grow to that next level. Learn how to quickly create sales, business reviews, and even prospecting presentations that communicate the value of what you do in a visual, simple, non-technical, and highly persuasive way.​

Quote to Cash Fast-Tracked

Michelle Oo

Product Manager

Product Manager (BMS) Michelle led as the Solutions Specialist Director, pioneering the sales and market strategy for Kaseya BMS (Business Management Solution) since 2016. She helped build and manage the technical sales team of Specialists -promoting growth and adoption of BMS and IT Glue into the Kaseya IT Complete user base. Today, she is eager to make an impact on the roadmap and product vision as Product Manager for Kaseya BMS

Solutions Session

Melanie Wilson

Solutions Specialist, TruPeer

Experienced leader in sales and customer service. History of working in the health and wellness industry. Strong sales professional with a track record of exceeding goals, relationship-building, revenue growth, account management, and coaching. Passionate about learning and excelling in a driven and diverse environment. Wilson has a Bachelor of Science (B.S.) in Public Health Education and Promotion from The University of Georgia.

Sponsors

Attendees receive exclusive event-day offers, swag, and even a chance to win a $300 Gift Card.

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