March 21, 2023

The Watergate Hotel | Washington DC

HOW EFFECTIVE ARE YOUR SALES AND MARKETING STRATEGIES?

DON’T MISS THIS HALF-DAY EVENT

Kaseya+Datto Connect Local returns to Washington DC on March 21st for our Sales & Marketing Series at the Watergate Hotel. This jam-packed half-day event offers insight into the current sales & marketing landscape from industry leaders, cover the State of the MSP report, how to grow cybersecurity clientele and more. Enjoy lunch, receive actionable takeaways and stick around afterward for a relaxing opportunity to mingle with other MSPs, speakers and sponsors during our networking reception.

Educational Sessions

Stay ahead, every step of the way. Our experts will provide actionable insights and equip you with the necessary tools to scale your business, grow and generate more revenue.

Networking Opportunities

We will provide lunch for all attendees, as well as the opportunity to discuss all things sales & marketing with fellow IT professionals over cocktails at the closing networking reception.

AGENDA

Tuesday, March 21, 2023

Join us for check in at 12 PM noon local time for a quick registration and lunch, provided for all attendees. After lunch, we'll kick off the day's sessions before wrapping things up with a networking reception at 5:30PM. 

2023 State of MSP Report

Mike Puglia

GM Security, Kaseya

Leading executives from the Kaseya corporation review the greatest challenges for MSPs today based on the annual Global State of the MSP Report. Deep-dive into valuable data and trends that show what keeps this industry up at night.​

Tips on Consultative Selling

Corey O'Donnell

VP Platform Marketing, Kaseya

A candid and somewhat comedic dialogue about how to effectively communicate value to customers. Every interaction is a sales opportunity, establishing you either as a trusted expert or an unfortunate burden to the business goals. We’ll lay out some simple, common-sense tactics - with real world examples - for leveraging your QBR’s and other interactions to build confidence in your role advising the technology needs of any business. This is a fun, light-hearted session, but nonetheless powerful as a reminder of how we can leverage basic aspects of human nature to win more business.​

Ransomware and You – Keeping Remote and Hybrid Workers Safe from Cyber Threats

Ryan Grindrod

Product Specialist, Datto

Hackers know that remote and hybrid workers regularly connect to the Internet outside the protections of a corporate firewall, making them ideal targets for ransomware, credential harvesting and other cyber threats. Attend this session and learn: ​

Ransomware 101 – analysis of how ransomware attacks work ​

Best Practices – tips to utilize in order to stay safe ​

Zero Trust – why a zero trust approach is crucial to strong security ​

Securing Remote Workers – how Secure Access Service Edge (SASE) provides next-generation cloud-based firewalling and web content security to protect remote and hybrid workers from cyber threats ​

Power of Persuasion in Sales

David Javaheri

President & CEO, Direct IT

David Javaheri is President and CEO of Direct IT. A lifelong entrepreneur and tech industry veteran, and the author of “The Game has Changed Small Business Security and IT Advice in the Age of Cybercrime,” David started his first startup venture, NPC Computers, immediately after university. In 2007, David met with the Attorney General and the Governor's Office to help plan and provide his input on the many facets of the Massachusetts 201 CMR 17 data security regulation before it was written or implemented. Also, Direct IT was one of the first companies to provide its clients with affordable Written Information Security Plan templates and agentless email encryption solutions, all of which were developed in-house.

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